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Revision as of 18:30, 29 August 2025

Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, announces a broadened search engine optimization solution for plastic surgeons, concentrating on online presence, patient involvement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the vital details that change projects from excellent to terrific include developing a grand scale multivariate test structure making use of fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for anticipating ROI before media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her job as an agency account individual for a range of pharma brand names and later led the advertising effort to release a first-of-its kind website in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.