Surgeon Digital Marketing
Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, announces a broadened SEO service for plastic surgeons, concentrating on on-line visibility, client involvement, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the important details that transform projects from great to fantastic consist of developing a grand range multivariate test structure using fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast approach for forecasting ROI before media financial investment.
A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as a company account person for a variety of pharma brands and later on pioneered the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, progress in the future.
While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.