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Citadel, a specialist electronic marketing agency, introduces an increased SEO solution for cosmetic surgeons, concentrating on on-line presence, patient engagement, and method development. Lauren's focus on ROI and interest for discovering the essential information that change campaigns from good to terrific consist of establishing a grand range multivariate test framework using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for anticipating ROI prior to media financial investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her career as a company account person for a variety of pharma brands and later led the advertising and Fortress Surgeon Digital Marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for just how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.