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Fortress Surgeon Digital Marketing, a surgeon electronic advertising agency, reveals an expanded SEO service for plastic surgeons, focusing on online presence, patient interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the vital information that transform campaigns from great to excellent consist of developing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast method for predicting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her career as an agency account individual for a selection of pharma brands and later on pioneered the marketing effort to launch a first-of-its kind site in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for just how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.