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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, announces an expanded SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and method development. Lauren's concentrate on ROI and passion for locating the important details that transform campaigns from excellent to great include creating a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey started her job as a company account person for a range of pharma brands and later pioneered the advertising and marketing effort to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.