Outbound Telemarketing
Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, reveals an increased search engine optimization service for cosmetic surgeons, concentrating on online visibility, patient interaction, and technique growth. Lauren's concentrate on ROI and passion for finding the essential details that transform campaigns from great to excellent consist of establishing a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI before media financial investment.
A 25-year veteran in the healthcare marketing and advertising room, Tracey began her career as an agency account individual for a variety of pharma brand names and later led the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the design for how media and marketing firms should, and will, evolve in the future.
While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.