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Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line exposure, client involvement, and technique development. Lauren's concentrate on ROI and passion for finding the vital details that change campaigns from good to excellent include creating a grand scale multivariate examination structure making use of fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI prior to media financial investment.
A 25-year veteran in the health care advertising and marketing room, Tracey began her job as an agency account individual for a range of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare area.
He leads a team of media strategy, media preparation, media buying and media execution specialists that collaboratively ensure that project goals are accomplished in order to take full advantage of engagements and ROI. Lauren's occupation in digital and media started in the 90's, equally as digital became a practical advertising and marketing network.
While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.