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Citadel, a specialist electronic marketing company, announces an expanded SEO service for plastic surgeons, concentrating on on-line presence, client involvement, and practice development. Lauren's focus on ROI and interest for finding the critical information that transform campaigns from excellent to great consist of creating a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her profession as an agency account individual for a variety of pharma brands and later on pioneered the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.