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Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, person involvement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the critical details that transform campaigns from excellent to terrific include creating a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection method for forecasting ROI prior to media investment.
Among the things Martin takes pleasure in most about his role is the chance to research and comprehend the subtleties of both new and well-known markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.
He leads a group of media strategy, media preparation, media acquiring and media execution specialists who collaboratively guarantee that campaign objectives are attained in order to take full advantage of engagements and ROI. Lauren's career in digital and media began in the 90's, just as digital became a feasible advertising and marketing channel.
While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.