Telemarketing
Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, reveals an increased SEO service for cosmetic surgeons, concentrating on online visibility, patient engagement, and method development. Lauren's focus on ROI and enthusiasm for finding the critical information that change projects from excellent to terrific include developing a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI prior to media investment.
A 25-year expert in the medical care advertising and marketing area, Tracey began her career as a company account individual for an array of pharma brands and later on pioneered the marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.
It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the version for just how media and marketing companies should, and will, evolve in the future.
While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.