Specialist Digital Marketing
Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising agency, introduces an expanded SEO service for plastic surgeons, focusing on online exposure, client interaction, and technique development. In her previous role as VP of Biddable Media Daga focused on the marketing of health & health brand names through all lifecycle phases: starting from clinical trial recruitment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with license expiration and marketing sunsetting.
Among things Martin appreciates most regarding his function is the opportunity to research and recognize the nuances of both recognized and brand-new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for how media and advertising agencies should, and will, advance in the future.
While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.