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Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, introduces a broadened SEO solution for plastic surgeons, focusing on online exposure, patient interaction, and method growth. Lauren's focus on ROI and enthusiasm for finding the important information that change campaigns from great to fantastic include developing a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her profession as a firm account person for a variety of pharma brand names and later headed the advertising initiative to introduce a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media approach, media preparation, media buying and media execution professionals who collaboratively make certain that campaign goals are accomplished in order to optimize involvements and ROI. Lauren's job in electronic and media started in the 90's, just as electronic became a viable marketing channel.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.