Fortress Increases SEO Provider For Plastic Surgeons
Citadel, a doctor electronic advertising company, introduces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, individual engagement, and method growth. Lauren's focus on ROI and passion for discovering the critical details that transform projects from good to great include developing a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for anticipating ROI prior to media investment.
A 25-year expert in the healthcare marketing and advertising space, Tracey began her job as a company account person for an array of pharma brand names and later on led the advertising effort to launch a first-of-its kind website in the eyeglasses and eyecare area.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the version for how media and advertising companies should, and will, progress in the future.
While at Underscore, she invested three years teaching Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.