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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online visibility, person engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for discovering the vital information that change campaigns from excellent to terrific consist of establishing a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for forecasting ROI before media financial investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her occupation as an agency account person for a variety of pharma brand names and later on led the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the version for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.