Locate The Most Effective Advertising Agencies

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Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces an expanded SEO solution for plastic surgeons, focusing on on-line visibility, person involvement, and technique growth. Lauren's concentrate on ROI and passion for discovering the vital details that change campaigns from great to terrific include establishing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for forecasting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her career as an agency account person for an array of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.