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He leads a team of media strategy, media preparation, media acquiring and media execution experts that collaboratively make certain that project goals are attained in order to take full advantage of roi and involvements. Lauren's occupation in digital and media began in the 90's, equally as digital became a feasible marketing channel.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.