Surgeon Digital Advertising And Marketing
Fortress Surgeon Digital Marketing, a specialist digital marketing agency, announces an increased SEO service for cosmetic surgeons, focusing on on-line presence, individual engagement, and method development. Lauren's concentrate on ROI and passion for finding the crucial details that change campaigns from great to excellent include creating a grand range multivariate test framework using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for predicting ROI prior to media investment.
A 25-year professional in the medical care advertising and marketing room, Tracey began her occupation as a company account person for a selection of pharma brand names and later on headed the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.
It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.
While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.