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Citadel, a specialist electronic marketing company, announces an expanded search engine optimization service for plastic surgeons, focusing on online visibility, individual involvement, and technique development. In her previous function as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brand names through all lifecycle stages: starting from medical trial employment campaigns, with the pre-launch market-shaping, launch and promotional phase, ending with license expiry and marketing sunsetting.

A 25-year expert in the medical care advertising and marketing room, Tracey began her career as a firm account individual for an array of pharma brand names and later on led the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the model for how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.