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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, person interaction, and technique development. Lauren's concentrate on ROI and interest for locating the critical information that transform campaigns from great to fantastic consist of developing a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection strategy for predicting ROI prior to media financial investment.
A 25-year professional in the healthcare marketing and advertising room, Tracey began her job as an agency account individual for a variety of pharma brands and later on spearheaded the marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare room.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for exactly how media and marketing firms should, and will, develop in the future.
While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.