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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising agency, announces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line visibility, client involvement, and method growth. Lauren's focus on ROI and passion for discovering the critical information that transform projects from good to great include developing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for predicting ROI before media financial investment.
A 25-year professional in the health care advertising and marketing space, Tracey began her occupation as an agency account individual for a range of pharma brands and later led the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for how media and marketing firms should, and will, evolve in the future.
While at Underscore, she spent three years showing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.