Doctor Digital Marketing
Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, announces a broadened SEO solution for plastic surgeons, focusing on online presence, client engagement, and practice growth. Lauren's concentrate on ROI and passion for locating the important information that change campaigns from excellent to terrific include developing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for predicting ROI prior to media investment.
A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as an agency account individual for an array of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the model for how media and advertising firms should, and will, evolve in the future.
While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.