Doctor Digital Marketing
Fortress Surgeon Digital Marketing, a specialist electronic marketing company, introduces an expanded SEO solution for plastic surgeons, focusing on online visibility, client interaction, and technique development. Lauren's focus on ROI and enthusiasm for locating the important details that change projects from excellent to terrific consist of developing a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for predicting ROI prior to media financial investment.
One of the things Martin enjoys most regarding his role is the chance to research and comprehend the subtleties of both brand-new and established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the design for just how media and marketing agencies should, and will, evolve in the future.
While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.