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Citadel, a specialist electronic advertising and marketing agency, reveals an expanded SEO service for plastic surgeons, focusing on online exposure, client involvement, and technique development. In her previous role as VP of Biddable Media Daga focused on the Fortress Surgeon Digital Marketing of health & wellness brands via all lifecycle stages: beginning with clinical trial employment projects, via the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and advertising sunsetting.
Among the things Martin takes pleasure in most regarding his role is the possibility to research and recognize the nuances of both new and well-known markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.
It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the design for exactly how media and advertising agencies should, and will, evolve in the future.
While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.