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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces a broadened SEO service for plastic surgeons, focusing on on-line visibility, patient involvement, and technique development. Lauren's concentrate on ROI and passion for locating the vital details that transform campaigns from excellent to terrific include developing a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate technique for predicting ROI prior to media financial investment.
A 25-year professional in the medical care marketing and advertising room, Tracey started her profession as an agency account individual for a variety of pharma brands and later on headed the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.
It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising companies should, and will, progress in the future.
While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.